Skip to product information
1 of 1

Elite Salon Services

ASP Puretone Cream Activator

Login to view price
Tax included.
Approval is required to purchase this item. login apply
Size

AMMONIA FREE DUAL ACTION COLOUR

For WHITE HAIR COVERAGE & TECHNICAL APPLICATIONS
Smooth creamy workable consistency. Perfect for full head application, up to 100% white hair coverage, root stretches, root taps.

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone.


FAQ Section

1. What is ASP Puretone Cream Activator and what does it do?
It is a professional cream developer (hydrogen peroxide-based) specifically formulated for the ASP Puretone ammonia-free color system. Its dual-action formula can be used for both permanent color and tone-on-tone glossing, depending on the application technique and mixing ratio .

2. What are the key benefits of using the Cream Activator?
The Cream Activator features a smooth, creamy, workable consistency perfect for full-head color applications, root stretches, root taps, and technical precision work. It provides up to 100% white hair coverage and is economical with a 1:2 mixing ratio .

3. What is the mixing ratio for this activator?
The standard mixing ratio is 1:2 (1 part Puretone color to 2 parts Cream Activator). Always use a non-metallic bowl and brush for mixing .

4. How do I use it for permanent color results?
For permanent color with up to 100% white hair coverage:

  • Mix 1 part Puretone color with 2 parts Cream Activator

  • Apply to dry, unwashed hair

  • Process for 25 minutes

  • Rinse thoroughly 

Note: If white hair exceeds 50%, add approximately ¼ of a natural tone (.0) to the formula .

5. How do I use it for tone-on-tone/glossing?
For tone-on-tone results with up to 50% white hair blending:

  • Mix 1 part Puretone color with 2 parts Cream Activator

  • Apply to clean, towel-dried hair

  • Process for 25 minutes

  • Rinse thoroughly 

6. Can this be used for a clear gloss treatment?
Yes. Mix the Puretone 000 Pure Gloss shade with Cream Activator at a 1:2 ratio to create a high-gloss, clear treatment that adds incredible shine without depositing color .

7. What is the difference between Cream Activator and Liquid Activator?



Feature Cream Activator Liquid Activator
Consistency Smooth, creamy, workable  Gel-like, lightweight 
Application Method Bowl and brush Bottle applicator
Gray Coverage Up to 100%  Up to 70% (permanent) / 30% (tone-on-tone) 
Best For Full head color, root retouch, technical applications, high gray coverage  Quick application, glossing, glazing, all hair lengths 

8. What is GPS-TECnology™?
GPS-TECnology™ is a dual-action formula that precisely directs color to the optimal location in the hair cortex. When tone-on-tone is desired, color is directed just inside the cortex; for permanent, long-lasting results, it penetrates deep within the hair shaft .

9. Are there any nourishing ingredients in this system?
The Puretone color line (which pairs with this activator) contains an ultra-shine formula with Shea Butter and Argan Oil. The system is more than 90% naturally derived, vegan, and ammonia-free .

10. What sizes are available and where is it made?
ASP Puretone Cream Activator is available in professional sizes:

  • 250 ml – Standard size 

  • 1000 ml (1 Liter) – Professional salon/economy size 

The product is manufactured in the United Kingdom .

11. Is this product free from harmful ingredients?
Yes, ASP Puretone products are formulated without silicones, sulfates, alcohol, parabens, wax, and mineral oil. They are also vegan and cruelty-free .

12. What are the complete ingredients?
According to official sources, the ingredients include:
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone .

Note: Product formulations may change. For the most current ingredient list, please refer to the product packaging.

Product Specifications Table



Specification Detail
Brand ASP / Affinage Salon Professional
Product Name Puretone Cream Activator
Available Sizes 250 ml / 1000 ml (1 Liter) 
Product Type Cream developer / oxidizing agent
Mixing Ratio 1:2 (1 color : 2 activator) 
Processing Time 25 minutes 
Gray Coverage Up to 100% 
Texture Smooth, creamy, workable consistency 
Free From Silicones, Sulfates, Parabens, Alcohol, Mineral Oil, Wax, Ammonia 
Vegan & Cruelty-Free Yes 
Application Tool Non-metallic bowl and brush
Made in United Kingdom 

Why Choose ASP Puretone Cream Activator?

  • Superior Gray Coverage: Provides up to 100% coverage on white hair, making it the ideal choice for clients with high gray percentages 

  • Creamy, Workable Consistency: The smooth texture allows for precise application during full-head color, root retouches, and technical color services 

  • Dual-Action Versatility: One activator for both permanent color and tone-on-tone glossing—simplifies salon inventory 

  • GPS-TECnology™ Integration: Advanced technology ensures optimal color deposit and long-lasting results while protecting the hair cuticle 

  • Clean, Gentle Formula: Vegan, cruelty-free, and free from silicones, sulfates, parabens, alcohol, and ammonia—ideal for sensitized hair and clients with sensitivities 

  • Professional Grade: Trusted by salons and developed by Affinage Salon Professional, a leading UK professional hair care brand

  • Economical for Salons: Available in both 250 ml and economical 1000 ml professional sizes for excellent value 

Safety Note: For professional use only. Always perform a patch test 48 hours before each color service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended

Shipping information

- No EU import duties.
- Ships within 1-2 business days.
- Ships in our fully recyclable and biodegradable signature boxes.

    ASP Puretone Cream Activator Professional Salon Products